Marketing Analyst

JOB PURPOSE

To support the implementation of the marketing strategy and perform research and provide insights regarding the Saudi market, trends, barriers, and the performance of current campaigns to ensure achieving the marketing goals of LCGPA.

KEY ACCOUNTABILITIES

Marketing Research

§  Assist in developing and implementing marketing strategies to attract the public to LCGPAwebsite, online presence and promote online services.

§  Conduct market research by using different research methods to support marketing campaign development, evaluation of campaign effectiveness, and marketing impact assessment.

§  Implement and administer phases of direct marketing campaigns through various channels and suggest improvement strategies as well as analyze all external data in order to identify new market targets.

§  Collaborate with LCGPA sectors business development teams to support business development meetings with effective marketing approaches, templates, and content.

§  Support the Digital Marketing Sr. Specialist in analyzing online statistics and identifying areas to optimize online marketing performance to support the development of e-marketing content.

§  Obtain and analyze market data and extract and define relevant segments the purpose of benchmarking and forecasting LCGPA performance.

§  Monitor LCGPA marketing requirements and prepare reports on monthly and weekly basis and assist senior management based on the agreed LCGPA standards to monitor used marketing models.

§  Research and compile data regarding material and marketing costs and assist in the development of tools to apply cost saving practices.

§  Analyze customer data, purchasing trends, campaign responses, web traffic and other measures by using the best analysis methods in order to evaluate the marketing impact and campaign effectiveness.

§  Use various software applications, such as spreadsheets, related databases, and graphics packages to assemble, manipulate and format marketing data and reports.

§  Support the Marketing Department by handling online content, interacting with internal contributors and outside consultants, and moderating online comments in order to get the best media/ social media output.

§  Support the Digital Marketing Sr. Specialist in email marketing through formatting, optimizing, and distributing email messages and marketing campaigns, event invitations, announcements, and newsletters tospread everywhere and effectively.

§  Suggest improvements to various direct marketing activities through awareness of these strategies to ensure effectiveness of programs and organize all evaluation for direct marketing campaigns.

Marketing Campaigns

§  Prepare pre-campaigns materials through developing advertising materials for planned campaigns to be published on available marketing channels to ensure attracting the target audience.

§  Generate marketing performance reports for the Marketing Director and upper management team by collecting needed data and results in order to summarize key findings.

§  Conduct efficient roll-out of marketing campaigns and assist in the development and delivery content to ensure the success of the campaigns.

Policies, Systems, Processes, Procedures, Standards and Reports

§  Follow all relevant functional policies, processes, standard operating procedures and instructions to ensure that work is carried out in a controlled and consistent manner.

§  Assist in the preparation of timely and accurate reports and functional deliverables to meet the functional requirements in order to achieve the desired efficiency and performance excellence.

Related Tasks

§  Perform any other related tasks and duties as directed.

TECHNICAL COMPETENCIES

§  Vendor Management – Basic

§  Brand/ Image Awareness – Proficient

§  Content & Media Production – Basic

§  Photography & Montage – Basic

§  Media Management – Proficient

§  Corporate Marketing – Proficient

Marketing or any related major