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Job Description
JOB PURPOSE:
To support in managing marketing campaigns and initiatives and support the maintenance of LCGPA brand through different platforms and communication channels in order to promote the work of LCGPA and preserve its reputation.
KEY ACCOUNTABILITIES:
Marketing Intelligence
§ Support in monitoring internal and external reports to understand how LCGPA is perceived and how the Authority can improve its brand image in support of its overall organizational objectives.
Research and Analysis
§ Conduct market research to identify the best practices in the national and international market regarding marketing methods, plans tools and other materials, provide recommendation that are applicable for LCGPA to the Marketing Director to assist in the process of decision-making.
§ Support in preparing marketing studies to develop effective marketing methods and initiatives that are in line with the approved policies and procedures of LCGPA.
Digital Marketing Management
§ Assist in building and monitor constructive awareness of LCGPA identity amongst key external stakeholders, specifically in terms of government, market and industry as well as media relations.
§ Continuously experiment with new tools and technology to modernize content distribution through digital, mobile and online channels to capture and engage audience.
§ Review the digital content including social networking accounts such as LinkedIn, twitter and the LCGPA website in line with the desired brand image.
Marketing Campaigns
§ Develop and execute marketing campaigns to ensure building and monitoring constructive awareness of LCGPA’s identity and strategy amongst key external stakeholders.
Policies, Systems, Processes, Procedures, Standards and Reports
§ Follow all relevant functional policies, processes, standard operating procedures and instructions to ensure that work is carried out in a controlled and consistent manner.
§ Prepare timely and accurate reports and functional deliverables to meet the functional requirements in order to achieve the desired efficiency and performance excellence.
§ Work with existing systems to carry out designated economic research activities, either to support others or to deliver prescribed outcomes for part of a research program.
Related Tasks
§ Perform any other related tasks and duties as directed.
Technical Competencies
TECHNICAL COMPETENCIES:
§ Vendor Management
§ Brand/Image Awareness
§ Content & Media Production
§ Photography & Montage
§ Media Management
§ Corporate Marketing
Education
Business Administration, Marketing or relevant majors
